.png)
The New Music Discovery Magazine
How It All Started
Novacaine was founded in 2019 by our Managing Director, Scott O'Shea, born out of his growing frustration with the prevalence of clickbait headlines and misinformation in mainstream media—particularly surrounding artists. Determined to create a space rooted in honesty and integrity, Scott launched a platform where every article is carefully researched and fact-checked before publication.
In December of that same year, Scott was invited to interview Edge of Paradise during their Camden, London show, where they were supporting Sonata Arctica. This experience offered him a behind-the-scenes look into the world of live music and opened doors to key industry contacts working with underground and independent artists.
Since then, Novacaine has remained committed to championing rising talent from around the world. Through partnerships with PR agencies, record labels, and artist management teams—as well as keeping communication open with independent artists at all stages of their careers—Novacaine continues to be a platform built on passion, trust, and support for emerging voices in music.
In August 2024, Scott officially registered Novacaine as a limited company and launched Novacaine Festival in October of the same year—an independent music festival dedicated to showcasing and uplifting new talent from across the globe. The festival aims to connect artists with industry professionals and build a thriving network that helps nurture and advance their careers.
%20Transparent.png)
Our Vision
We aim to establish Novacaine as the UK’s leading New Music Discovery Platform—a trusted space where both artists and fans can connect, grow, and be inspired. Our mission is to build a reliable industry network and vibrant fan community hub that artists, music professionals, and fans alike can turn to for honest coverage, meaningful connections, and the discovery of tomorrow’s talent.
Our vision for Novacaine Festival is to become a powerful springboard for rising artists—an essential stepping stone toward larger stages like Download Festival, Slam Dunk, and beyond. We want our event to shine a spotlight on the incredible talent within the independent music scene and show the world what these artists are truly capable of. More than just a festival, Novacaine is here to help turn dreams into reality.
What We Offer
Music Promotion/Reviews
Looking to get your music promoted or reviewed—for free?
You’re in the right place. Reach out today for a chance to be featured in Novacaine’s #NewMusicFriday! 🚀
Remember, size dosen't matter!
Interviews
Got a story to tell?
Whether it’s about your journey, your latest (or upcoming) release, or you just want the experience of being interviewed — we’d love to hear from you.
Reach out today, and we’ll craft a personalized interview that asks all the right questions — just for you.
Novacaine Festival
Want to join the lineup for the UK’s New Music Discovery Festival?
Every year, we curate a lineup of rising talent from around the globe — and you could be next. Whether it’s your first gig or your thousandth, if your music hits hard and you're ready to deliver an unforgettable show, we want to hear from you.
Look out for our application form and let’s make it happen.
One of the biggest perks of working with us?
Industry exposure.
Whether you’re featured in an interview, part of our music promotion, or playing on our festival lineup — your name will be in front of our industry partners every single time you're mentioned on our website or social media.
That means real opportunities to catch the eye of major labels and agencies like Eclipse Records, Napalm Records, SanPR, BSB TV, Sickset Media, Mosaic Music, and more.
Collaborate with us — and get your name in front of the right people, all for free.
We're Not All About The Money!
Everything we do at Novacaine is driven by passion—not profit. Our work is entirely free, and any income generated through our merchandise store or Novacaine Festival is reinvested directly into the platform. Whether it's improving the experience for artists and fans, booking more talent for our events, or funding marketing efforts to expand our reach, every penny goes toward supporting the artists we believe in and growing the community around them.
